Meet Denise Roobol

How it all started

I started with DENISE ROOBOL in 2013 with the age of 22. I just finished the art academy in Rotterdam and ate plant-based for a couple of years. While I didn’t grow up in a very vegan environment, I always had much interest in how products were made. 

As a kid I always had an interest about how products are made, for example things like chocolate or candy. When I was a teenager I had the same interest, and was a lot on Youtube where I became very aware of the fact how animals were hurt for my food. At that point I began with stopping to eat meat. Later I realised that eating fish is as sad as eating meat and I became a vegetarian. Slowly I started skipping dairy products and ate fully plant-based.

  

 

PETA-Approved 

I believe that no animal should be hurt by making a beautiful bag or accessory. That’s why I’m very happy all DENISE ROOBOL’s products are PETA-approved.

Besides the vegan aspect, I want to prove that vegan products can be fashionable and trendy. With DENISE ROOBOL, I hope to inspire all women how easy it can be to wear vegan fashion without doing any concessions.


Vegan leather

What makes our Vegan Leather so durable?

All of DENISE ROOBOL’s products are made of ‘vegan microfiber leather’, which is the strongest and most high quality alternative for leather. Due to technical developments, the feeling of the structure and flexibility of the material is indistinguishable from leather.


Vegan microfiber leather is a material made from many pressed fibers. All these fibers together makes the material very massive + super strong and can be used a lifetime.

 

Water + sun resistant & care

Our vegan microfiber leather has a strong coating, which protects it against sunlight and water. Also very handy to know: it’s not needed to use a spray to protect the material, super easy!

 

Atelier

The atelier where the DENISE ROOBOL bags are produced is 3 hours driving from Hong Kong, in Guangzhou.

The studio is fresh, light and spacious. This atelier in Guangzhou excels in the quality they deliver, every product gets the time and attention to make it look perfect. 

 

Craftmanship

In the BSCI-certified atelier, a team of very experienced craftsmen manufactures all bags and accessories. Each collection is made by a team of 19 specialists! This team contains a sewer, a sample developer, a glue-er and cutter, a pattern designer, a production manager and a quality controller.

 

Sustainability

All of DENISE ROOBOL products (since 2020) are made with a lining of 100% recycled PET bottles. For the shipping of all orders we use recycled carton boxes, which we close with eco-tape. 

All bags will be packed with a organic cotton dust bag, which protects the bag during the shipping and afterwards you can use it as a shopping bag for groceries or a gym bag. All the accessories (Mini Wallets) are packed in organic plastic made of corn powder. If you like to have your order wrapped as a gift, we wrap it in sustainable eco-paper. Read more about our sustainability here